Mobile market research news

Mobile market research news

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Often overshadowed by Kenya and Nigeria, it’s easy to forget about the third key up and coming player of the continent - South Africa. The southernmost country is showing impressive growth in anything relating to mobile - be that pure penetration to usage of mobile services to purchasing via mobile.

image south africa 5th largest data user world USA 7th

Being all about mobile phones here at On Device Research, we naturally got to reminiscing about our first mobile phones - and the surprising ways we managed to procure them!


Pros and cons of app vs web for mobile surveys

Tuesday November 5, 2013 @ 11:09

Do you need a survey app for mobile market research or will a web-based solution be good enough? The long answer? "It depends."

The short answer: apps for depth, web for reach. Alistair Hill covers the the pros and cons of both approaches in just 3 minutes.

Things got messy at On Device Research this Halloween; Siim and I took to carving pumpkins in honour of this spooky holiday!

Siim and Poh Lin carving pumpkins

Top 3 mobile market research questions answered

Tuesday October 29, 2013 @ 11:48

New to mobile market research? Watch Clare answer the top 3 questions she hears from clients during initial meetings. The video is just 3 minutes long and you'll get the highlights in text format below as well.

Robots will replace market researchers, Google Glass is the best thing since sliced bread, forget asking questions, implicit research is the way to go - these were just some of the highlights from the Market Research in the Mobile World (MRMW) conference that took place last week in London.

MRMW London 2013

Nigeria - the leader in mobile web traffic?

Monday October 14, 2013 @ 10:47

There's no better example of mobile-first or mobile-only country than Nigeria. 88% of the web traffic in that African nation originates from mobile devices, according to an independent web analytics firm StatCounter.

The preferences of the mobile generation is changing and market research methodologies need to keep up. Survey chunking on mobile is our answer to the need for more in-depth studies on mobile.

ESOMAR's fresh annual industry report is quite a read at 140 pages but it's well worth your time. I was naturally interested in the mobile aspect of the research industry so here are a few highlights from the report.

Net growth rates in 2012

See you at Esomar Congress: Think Big

Monday September 16, 2013 @ 10:56

Merhaba! It's time to practice some Turkish as we're soon flying to Istanbul for the annual Esomar Congress. This year we're joining friends from Soundcloud to talk about how mobile research enriches Big Data.

SoundCloud diary study

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