Mobile market research news

Mobile market research news

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We're pretty proud to have made the Mobile Entertainment's Top 50 Mobile Innovators list this year. It recognises the 50 most forward-thinking UK mobile firms in sectors including: gaming, social, location, payments, web, marketing, video, development and more. On Device Research is the only market research company listed.

Indonesians love Samsung and their social media

Thursday July 25, 2013 @ 9:26

Browser-maker Opera has released some interesting information on the mobile users of Indonesia revealing their love for Samsung phones, not surprisingly the Opera Mini browser, and Facebook - a whopping 68% of all pageviews with the Opera browser happen on this social network. Full infographic in the article.

Peter Harris on broken market and social research

Wednesday July 24, 2013 @ 11:31
Peter Harris isn't afraid to tell a whole industry that they are doing a bad job at adapting to new challenges, technology, tools, and methodology. And we wholeheartedly agree.

The new predictions from the United Nations Population Division estimate that over the next 90 years Africa will see population explosion nearly unprecedented in human history.

Mobile surveys and mobile research in general is still a big question mark for many. Quite understandable too – will it work on all phone, are the panels representative, will respondents mind the cost of data*, etc.

Ideal length of the survey on a mobile is one of the most frequently asked question we get and for a good reason – there’s a well justified fear that mobile requires a super short survey. Not entirely true.

Nairobi is one of the hottest growth areas in the worldwide tech sector right now. Check out these incredible growth statistics about the Kenyan tech/mobile market in our latest country presentation.

American Airlines (AA) has become to the first major commercial airline to put iPads in the cockpits of its entire fleet of aircraft, with 8,000 iPads now in use across AA's entire aircraft fleet.


Our CEO Alistair Hill, talks to SmartMonkeyTV about the findings of our latest mobile research study into the grocery shopping habits of people in developing and developed markets. Alistair also talks about the implications FMCG companies should consider if they are to be successful in their expansion into growth markets.

If you’re attending the Insight Show at Marketing Week Live, come and say hello, we would love to meet you in person and we have lots of new and exciting research projects to tell you about. You will also have the chance to see our mobile survey tool in action and enter our competition. So stop by and meet the team at stand F234.

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