Mobile market research news

Mobile market research news

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"Do your surveys really work on feature phones?" is a question that comes up often in client meetings. Since a photo is worth a 1000 words I'm sharing a few side-by-side shots of our surveys on a feature phone vs a smartphone.

Every month we painstakingly find out the most popular stories that we've shared and put them into a Top 10 of the month newsletter.

Here's what subscribers said about the latest edition:

Indonesia: The social media capital of the world

Tuesday December 10, 2013 @ 12:56

Indonesia is a country that is far too often associated with paddy fields and beaches rather than seen for what it really is - a young, buzzing country quick to adopt anything and everything new, especially when it comes to mobile.

jakarta top twitter city indonesia

We're super excited to announce that Martin Tomlinson, former Research Now Client Development Director has joined our team as the Managing Director for our Singapore office, in charge of the south-east Asia region.

Messenger Wars: How Facebook lost its lead

Thursday November 28, 2013 @ 10:37

Facebook may be the giant among social networks but WhatsApp has taken the lead in social messaging on mobile. Our report on 5-country research reveals this and more.

Messenger Wars title photo

Top 10 market research blogs

Friday November 22, 2013 @ 4:40

As a mobile market research company, we like to keep updated about the latest innovations and trends within our industry. As well as writing for our own blog, we also love to read other market research blogs - therefore, we decided to do all the hard work for you and have compiled a list of our favourite of some of the best market research blogs!

GreenBook Blog market research

Often overshadowed by Kenya and Nigeria, it’s easy to forget about the third key up and coming player of the continent - South Africa. The southernmost country is showing impressive growth in anything relating to mobile - be that pure penetration to usage of mobile services to purchasing via mobile.

image south africa 5th largest data user world USA 7th

Being all about mobile phones here at On Device Research, we naturally got to reminiscing about our first mobile phones - and the surprising ways we managed to procure them!


Pros and cons of app vs web for mobile surveys

Tuesday November 5, 2013 @ 11:09

Do you need a survey app for mobile market research or will a web-based solution be good enough? The long answer? "It depends."

The short answer: apps for depth, web for reach. Alistair Hill covers the the pros and cons of both approaches in just 3 minutes.

Things got messy at On Device Research this Halloween; Siim and I took to carving pumpkins in honour of this spooky holiday!

Siim and Poh Lin carving pumpkins

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