The sample size, or number of people you need to complete your survey, depends on two factors – how big is the population and how confident do you want to be in the results.
Do you need a survey app for mobile market research or will a web-based solution be good enough? The long answer? "It depends."
The short answer: apps for depth, web for reach. Alistair Hill covers the the pros and cons of both approaches in just 3 minutes.
The preferences of the mobile generation is changing and market research methodologies need to keep up. Survey chunking on mobile is our answer to the need for more in-depth studies on mobile.
Creating a winning survey with high completion rate, just like writing a good newsletter or making a sales call that closes, is part art, part science. These 7 tips (and a bonus one) will get you to grips with both.
Mobile market research and mobile surveys have been a hot topic for years now and finally market researchers are coming around to the idea of doing some of their research using mobile panels.