Mobile market research news

Mobile market research news

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Survey tips

Sample size: How many people should take the survey?

Wednesday January 29, 2014 @ 3:42

The sample size, or number of people you need to complete your survey, depends on two factors – how big is the population and how confident do you want to be in the results.

Morning rush hour at Baker Street underground station

Pros and cons of app vs web for mobile surveys

Tuesday November 5, 2013 @ 11:09

Do you need a survey app for mobile market research or will a web-based solution be good enough? The long answer? "It depends."

The short answer: apps for depth, web for reach. Alistair Hill covers the the pros and cons of both approaches in just 3 minutes.

The preferences of the mobile generation is changing and market research methodologies need to keep up. Survey chunking on mobile is our answer to the need for more in-depth studies on mobile.

7 tips to increase mobile survey completion rates

Thursday September 12, 2013 @ 3:52

Creating a winning survey with high completion rate, just like writing a good newsletter or making a sales call that closes, is part art, part science. These 7 tips (and a bonus one) will get you to grips with both.

14 reasons to mobile-proof your surveys

Tuesday August 27, 2013 @ 1:59

Mobile market research and mobile surveys have been a hot topic for years now and finally market researchers are coming around to the idea of doing some of their research using mobile panels.

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