Nader Kobeissi, our Global Managing Director, recently spoke at the MASHUP 2015 digital marketing conference in Kuwait. Nader took to the stage to discuss how users across Kuwait, Saudi Arabia and the UAE multitask across a variety of media, and how this activity ultimately affects purchasing behaviour.
On Device recently partnered with Byyd to conduct the most robust assessment of mobile brand effectiveness in the UK to date. Focusing on four key aspects, this research provides essential insight into the effectiveness of mobile display advertising.
On Device Research was recently commissioned by Millward Brown to conduct a study to look at where, why, when and how multiscreen users consume video, and by extension how best advertisers can engage with this. 13,500 multiscreen users (who use a smartphone or tablet and also own or have access to a TV) across 42 countries were interviewed about their habits.
London, 8th September 2015: On Device Research, emerging markets research specialists, conducted a mobile survey of 1000 Iranians to uncover sentiment towards the removal of sanctions and the purchasing of imported goods. On Device Research fielded the survey due to increased demands for research about Iran from Western clients.
Our CEO Alistair Hill, and his guest co-presenter, Chris Felton from JCDecaux, spoke at the MWL Insight Show last week about geo-tagging, in-mall advertising and mobile research.
It's that time of year! Analysys Mason have released this years report for their multi-year, multi-country Connected Consumer Survey. Working with On Device Research as well as an online research company, Analysys Mason covers 15 countries in total. Using our mobile panels, we covered the emerging markets in Asia, Middle East and Africa. The comprehensive study focuses on telecoms habits, device ownership, relationship with telecoms providers, and the use of digital economy services.
Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns
PeopleTalk 2014 is a two-day conference held in Dubai representing the GCC region. Here, 8 inspiring speakers cover 7 hot topics for people and businesses in MENA today. They presented to some of the biggest global and local organisations, such as Nestle, PWC and the Government of Dubai.
The PeopleTalk conference explored how the rapid economic growth of the region has led to a highly connected, creative and tech savvy population. The conference's host Leo Burnett has described the region as a place ready for big things.
Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from IAB.