Mobile market research news

Mobile market research news

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Mobile research news

Emerging markets and multi-country survey company On Device Research has increased its mobile survey guidelines to 50 questions; new question types, improved device and network connectivity speeds and increased consumer acceptance have allowed more questions to fit into On Device Research’s 20 minutes mobile survey recommendation.

Multi-Country Research Only Works Via Mobile

Saturday June 11, 2016 @ 8:02

Meb Gafur, June 2016

Mobile is the most reliable method for surveying both emerging and developed markets since it:

  • Delivers more representative samples than desktop recruited surveys
  • It is more accurate than face to face when compared to real world sales data

On Device Research recently conducted “research on research” analysis of mobile surveys’ ability to gain representative data from across the world. In order to get a good geographic spread we analysed data from surveys in the UK, India, Malaysia and South Africa.

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

Last month I looked at how important emotion was to building top of mind brand awareness. This month I wanted to share with you the advertiser categories that are making the most from their in-app investments across the broader ad effectiveness funnel.

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

What is the DNA of a top performing mobile creative? In order to answer this question we delved into our 100 study (30,000 survey) normative database. The campaigns ran across a plethora of mobile DSPs, advertiser categories and formats.

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

We were asked by one of the UK’s leading advertisers to investigate their Q4 mobile campaign. They wanted to better understand not only how many people saw their campaign, but also to assess how well it delivered against its key demographic targets.

30 Minute Mobile Surveys Don’t Work

Thursday October 8, 2015 @ 12:42

On Device Research recommends that mobile surveys should be on average 10 to 15 minutes long.

On Device Research have carried out over 30 million surveys and over this time it has been seen repeatedly how mobile surveys can produce accurate, reliable, high quality data. But it's also become clear that when it comes to the length of surveys, size isn't always everything.

IAB: Mobile Video Usage, A Global Perspective

Sunday August 23, 2015 @ 7:14

IAB commissioned a Global Consumer Survey looking into how, when and why people around the world are viewing video on the small screen in their pockets, their mobile. On Device Research surveyed 5,000 smartphone users in 24 countries across Europe, Latin America, the Asia-Pacific region and South Africa.

We've been in the mobile research game for 5 years now and while we've grown sizeably (now with 3 global offices) we're still striving to take mobile research mainstream. Throwing it to our audience at MRMW Singapore, we asked our fellow researchers what they felt were the biggest barriers for mobile research.

Martin MRMW 2015 Singapore

Ray Poynter, Navin Williams and Sue York have just published a few chapters from their upcoming "The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers" online free of charge. You can read these chapters below or download them your computer.

Handbook of Mobile Market Research

New research proves that the old claim by outdoor media industry that out-of-home environment is great for reaching consumers, as we are more alert, active and purposeful, is in fact true. We are 33% more alert, and have 28% higher propensity to take action compared to ads in other media.

Outdoor ads effective, we are 33% more alert when outdoors

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