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Click through to learn how Microsoft partnered with Samba TV to improve cut through of its Microsoft Surface ads, and furthermore how it deployed On Device Research's brand measurement solution to get a true read on campaign effectiveness.

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UAE Path to Purchase Report

Tuesday June 26, 2018 @ 3:04

On Device Research has today released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing UAE consumers’ media consumption habits and shopping habits – both online and offline.

KSA Path to Purchase Report

Tuesday June 26, 2018 @ 2:56

On Device Research has today released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing KSA consumers’ media consumption habits and shopping habits – both online and offline.

Indonesia Path to Purchase Report

Tuesday June 26, 2018 @ 2:44

On Device Research has today released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing Indonesian consumers’ media consumption habits and shopping habits – both online and offline.

On Device Research would like to offer you our complementary Guide to Retail Marketing Effectiveness report, revealing that while some of the biggest names in UK grocery retail face more digital disruption than ever before, digital advertising has a significant role to play in building brands and driving average store footfall uplifts of 14.2%.

On Device Research has released new analysis from its database of over 330 brand impact studies to reveal which advertiser categories are making the most of the digital brand opportunity from both a purchase intent and emotional resonance perspective.

On Device Research has released new analysis from its database of over 330 brand impact studies to reveal that advertisers seeking to harness the power of emotional response in their digital creative should look to video as a key driver.

On Device Research has today revealed that a well known Indonesian FMCG brand has won the award for the most effective mobile campaign of Q4 2017.

If you didn't manage to join us for one of our live webinars in January and March, then you can find a recording of the On Device Guide to Digital Effectiveness below.

Digital campaigns for FMCG brands with a relatively low share of consumer awareness (for example low market share brands or new product launches), on average tend to drive larger brand metric improvements than campaigns for better known brands.

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