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On Device Research has today released a report that highlights the unconscious impact of digital advertising. The findings reveal that consumers who have been exposed to digital ads but who don’t actively recall having seen them, still record uplifts across a range of brand metrics: from an average increase of +10.2% in Unaided Brand Awareness to +1.6% in Purchase Intent. In other words, digital advertising works, even though you may not know or remember having seen it.

On Device Research has today revealed that a Canadian consumer electronics brand has won the award for the most effective mobile campaign of Q1 2018.

The award is assessed by analysing the quarterly rankings of mobile ads tested by On Device Research to establish which campaigns have been most successful at shifting five key brand metrics. The campaign was a pure brand campaign, aiming to raise levels of brand awareness and favourability with a series of mobile transparent overlays running across a well-known network of premium sites.

If you didn't manage to join us last week for our live webinar on retail marketing effectiveness, you can find a recording below.

Click through to learn how Microsoft partnered with Samba TV to improve cut through of its Microsoft Surface ads, and furthermore how it deployed On Device Research's brand measurement solution to get a true read on campaign effectiveness.

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UAE Path to Purchase Report

Tuesday June 26, 2018 @ 3:04

On Device Research has today released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing UAE consumers’ media consumption habits and shopping habits – both online and offline.

KSA Path to Purchase Report

Tuesday June 26, 2018 @ 2:56

On Device Research has today released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing KSA consumers’ media consumption habits and shopping habits – both online and offline.

Indonesia Path to Purchase Report

Tuesday June 26, 2018 @ 2:44

On Device Research has today released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing Indonesian consumers’ media consumption habits and shopping habits – both online and offline.

On Device Research would like to offer you our complementary Guide to Retail Marketing Effectiveness report, revealing that while some of the biggest names in UK grocery retail face more digital disruption than ever before, digital advertising has a significant role to play in building brands and driving average store footfall uplifts of 14.2%.

On Device Research has released new analysis from its database of over 330 brand impact studies to reveal which advertiser categories are making the most of the digital brand opportunity from both a purchase intent and emotional resonance perspective.

On Device Research has released new analysis from its database of over 330 brand impact studies to reveal that advertisers seeking to harness the power of emotional response in their digital creative should look to video as a key driver.

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