With the launch of our new monthly “On Device on…” series, this month we focus on Out of Home.
On Device Research has today released findings from its social media effectiveness measurement solution that reveal the optimal video ad exposure time on social platforms is three to four seconds: a time frame in which both Brand Consideration and Purchase Intent are maximised, increasing by +4% and +6% respectively.
For ITV, the producer of this summer’s must-see TV phenomenon Love Island, measuring the impact of its multiple brand partners’ (including Superdrug, Kellogg’s, Rimmel, Lucozade and Echo Fall) sponsorship activity was a core component of its commercial strategy – helping them to better understand the impact of their media investment, while setting a benchmark in providing ground breaking ad effectiveness research to the industry.
In a week that has seem M&S, Aldi and Visa all launch high profile Christmas campaigns, On Device Research has delved in to its ad effectiveness database to unpick what makes a successful seasonal digital ad.
On Device Research has today revealed that a well known DIY retailer has won the award for the most effective mobile campaign of Q2 2018.
The award is assessed by analysing the quarterly rankings of mobile ads tested by On Device Research to establish which campaigns have been most successful at shifting five key brand metrics. The winning campaign deployed a number of interactive interstitials designed to raise awareness and consideration of its outdoor living products in time for the summer.
On Device Research has today released findings that out-of-home and digital ad exposure work together to drive brand metric uplifts up to seven times higher than out-of-home manages alone.
The digital tipping point has nearly reached the out-of-home market. EMarketer forecasts UK digital out-of-home ad spend to reach £440m in 2018, representing 47% of the total out-of-home market, and paving the way for a further wave of innovation in how the media is planned, targeted and measured.
On Device Research has today released a report that highlights the unconscious impact of digital advertising. The findings reveal that consumers who have been exposed to digital ads but who don’t actively recall having seen them, still record uplifts across a range of brand metrics: from an average increase of +10.2% in Unaided Brand Awareness to +1.6% in Purchase Intent. In other words, digital advertising works, even though you may not know or remember having seen it.
On Device Research has today revealed that a Canadian consumer electronics brand has won the award for the most effective mobile campaign of Q1 2018.
The award is assessed by analysing the quarterly rankings of mobile ads tested by On Device Research to establish which campaigns have been most successful at shifting five key brand metrics. The campaign was a pure brand campaign, aiming to raise levels of brand awareness and favourability with a series of mobile transparent overlays running across a well-known network of premium sites.
If you didn't manage to join us last week for our live webinar on retail marketing effectiveness, you can find a recording below.
Click through to learn how Microsoft partnered with Samba TV to improve cut through of its Microsoft Surface ads, and furthermore how it deployed On Device Research's brand measurement solution to get a true read on campaign effectiveness.