The World Cup of Mobile - key findings from a 11-country mobile study

in News
on Thursday June 5, 2014 @ 3:45

Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from IAB.

With hardcore football fans in the team we couldn't have been more excited when IAB approached us with the project and the findings are equally fascinating and useful for advertisers, looking to take advantage of the world's largest sporting event.

The full report is available at the IAB website.

The World Cup of Mobile infographic

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