Our CEO Alistair Hill, and his guest co-presenter, Chris Felton from JCDecaux, spoke at the MWL Insight Show last week about geo-tagging, in-mall advertising and mobile research.
We also ran a competition while at the Insight Show, where the winner would be treated to a meal for 2 at a Michelin star restaurant. We asked those who entered the competition to answer one mobile-related question for the chance to win our prize! Of the countries we’ve done research in, which has the highest smartphone penetration?
The answer was...
Surprised? The UAE has a relatively small and young population; nearly 3 in 4 people in the country own a smartphone. Samsung is by far the most popular brand, with 35% of the smartphones in UAE from the South Korean manufacturer. Apple falls behind in second place with 24% market share, and even more surprisingly, Blackberry is in close third with 21% of UAE's smartphone market according to Nielsen.
Thank you to all those who came to see Alistair speak, and also those who came and said hello at our booth! See you next year!