Our CEO Alistair Hill, and his guest co-presenter, Chris Felton from JCDecaux, spoke at the MWL Insight Show last week about geo-tagging, in-mall advertising and mobile research.
We don't believe you!
###(Mobile) Geo tagging bringing the truth to claimed behaviour
- Geo-location mobile research targets people in-the-moment and captures actual, not claimed behaviours and attitudes.
- In mall advertising influences consumers while they are in buying move, creating emotive experiences that make all the difference to brands.
- Traditional research techniques have missed truth of in-context advertising, whereas mobile research highlights the real value to advertisers.
We also ran a competition while at the Insight Show, where the winner would be treated to a meal for 2 at a Michelin star restaurant. We asked those who entered the competition to answer one mobile-related question for the chance to win our prize! Of the countries we’ve done research in, which has the highest smartphone penetration?
The answer was...
Surprised? The UAE has a relatively small and young population; nearly 3 in 4 people in the country own a smartphone. Samsung is by far the most popular brand, with 35% of the smartphones in UAE from the South Korean manufacturer. Apple falls behind in second place with 24% market share, and even more surprisingly, Blackberry is in close third with 21% of UAE's smartphone market according to Nielsen.
Thank you to all those who came to see Alistair speak, and also those who came and said hello at our booth! See you next year!