We recently shared with you our 8 best practice principles for creating a successful mobile survey, with some examples of how you need to adapt things such as incentives for the market you’re researching. The guide was based on our experiences and another company willing to share their knowledge of international research is Synovate (now IPSOS) in their Tips for Conducting Market Research in Emerging Markets white paper.
The paper highlights that while we’ve become a much more globalised world, there are still plenty of things that Western based marketers don’t know about their global neighbours, and this can have a big impact on the success of a project. The report provides a snapshot of the BRIC markets, complete with the pros and cons of different research methodologies, with advice on tailoring your approach to conducting market research in each country.
We found the paper very insightful and it got us thinking, what other gems are out there? What else should we be thinking about when conducing international research? The more we share with each other, the more successful and insightful our research will be, so feel free to share your wisdom.