On Device Research is delighted to announce two award wins at this year's MRG conference in Bratislava: One for "Best Research Team – Research Supplier," and the other for "Best Research Innovation" for our work measuring the effectiveness of Love Island sponsorship activity for ITV.
The Best Research team award was built upon the most successful twenty four month period in On Device's seven year history. An expanded ad measurement portfolio touching brand impact, online and offline attribution, digital, out of home and TV; and an expanding client base coupled with low staff attrition rates all contributed to our success story.
For ITV, the producer of this summer’s must-see TV phenomenon Love Island, measuring the impact of its multiple brand partners’ (including Superdrug, Kellogg’s, Rimmel, Lucozade and Echo Fall) sponsorship activity was a core component of its commercial strategy – helping them to better understand the impact of their media investment, while setting a benchmark in providing ground breaking ad effectiveness research to the industry.
Learn more about the award winning passive ad measurement, brand measurement, and real world footfall tracking that On Device Research put in place for ITV to help prove impact throughout the purchase funnel here.