On Device Research announce their hire of Mark Griffiths into the newly created role of Commercial Director ANZ. The purpose of the role is to further expand On Device Research’s brand measurement solutions across the APAC territory, continuing to increase the brand’s international footprint.

Mark Griffiths Joins On Device Research as Commercial Director, ANZ.

Mark has more than 20 years commercial experience across a wealth of media agencies, media owners and media research companies providing effectiveness expertise to a range of different clients. Previously having worked for Kantar as Sales Director of Media Insights in Australia, his key skills include sales growth strategies and delivery of media effectiveness measurement and analytics. His focus will be on promoting the increased opportunities that ODR’s solutions offer, including their latest omnichannel brand impact study which offers a single source approach to defining multi-channel campaign effectiveness.

Accelerating the growth of the On Device Research brand in Australia will enable brands and agencies greater access to increased media accountability through a range of methodologies that focus on a better understanding of incremental reach within ad campaigns. Outside of ODR’s digital solutions, Mark will also be responsible for promoting their wider suite of products including Out of Home, Social, CTV and Audio brand impact.

Alistair Hill, CEO and Co-Founder of On Device Research states “It’s great to have Mark join us at such a vital stage in the company’s development. We are excited to expand into Australia which shows a lot of potential for our business. We look forward to expanding our client base into the Australian market and offering our award-winning measurement solutions further afield”

Mark Griffiths commented: “I’m excited to be joining On Device Research and working on such a fantastic array of brand measurement solutions. With their unique offering, I can’t wait to demonstrate exactly why On Device Research should be a part of all campaign measurement across the Australian market.”

For more information about On Device Research, please visit https://ondeviceresearch.com/

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