If you didn't manage to join us last week for our live webinar on retail marketing effectiveness, you can find a recording below.
In this report we discuss:
- The extent to which mobile now commands consumer attention vs linear TV.
- The role that mobile plays in the retail path to purchase.
- The impact of direct to consumer models on consumer shopping habits.
- The role of emotion in driving brand impact.
- Benchmark data on the impact of digital on retail brand building and store footfall.
You can also find the presentation available for download here.
If you’d like to find out more about how to measure digital and cross media campaign performance, including store footfall then get in touch with On Device Research today: info@ondeviceresearch.com / +44(0)20 7278 6627
