We are delighted to have worked with the outdoor advertiser JCDecaux to help them build their mobile Connected Youth panel.
This new mobile community of 1000 urban mobile-connected 15-24s gives JCDecaux access to their opinions, habits and lifestyle choices via a device that's relevant to young people and which ensures learning’s are new, interesting and up to date.
The Connected Youth community also gives advertisers up to the minute insights on their brands, straight from the mouth of their consumers.
JCDecaux have just released a brochure showcasing their Connected Commuter panel and a snapshot of some of the research they have already collected.
Why mobile?
Delivering insights about the youth audience has always been a challenging task. They avoid traditional research methods whenever they can. 15 – 24 year olds spend 3% more time out of home during the week and 18% more time at the weekend, so mobile is a perfect vehicle to engage them.
By developing a mobile app it meant that JCDecaux could interact with them every week with short surveys to ensure they get the insight they need, when they need it.
Connected Commuter
The Connected Youth community follows on from the success of the Connected Commuter mobile panel, which we also worked with JCDecaux to build, and which enables them to connect with the hard to reach and affluent London rail audience via their mobile device, when they are in 'downtime' commuting mode.
For a copy of the brochure contact: insight@jcdecaux.co.uk
You can find out more about carrying out your own mobile research here.
