London, 8th September 2015: On Device Research, emerging markets research specialists, conducted a mobile survey of 1000 Iranians to uncover sentiment towards the removal of sanctions and the purchasing of imported goods. On Device Research fielded the survey due to increased demands for research about Iran from Western clients.
The results showed that Iranian consumers are overwhelmingly positive about the changes.
The survey also revealed a wealth of opportunities for international companies looking to access the huge Iranian market. Speaking about these results and the opportunity for foreign companies, Alistair Hill, CEO and co-founder of On Device Research said:
“It’s incredibly interesting to see the aspirational nature of the Iranians and their excitement towards sanctions coming down” he said. “The results of the survey show there is a huge opportunity for western companies to sell their goods and services in Iran.”
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