Historical Blog Posts

All of our blog posts - in date order

Apr 2018
Mastering Digital Emotion Part 1: Video ads generate the highest emotional response, and emotion drives purchase

On Device Research has released new analysis from its database of over 330 brand impact studies to reveal that advertisers seeking to harness the power of emotional response in their digital creative should look to video as a key driver.

Mar 2018
Indonesian FMCG brand wins award for most effective mobile ad of Q4 2017

On Device Research has today revealed that a well known Indonesian FMCG brand has won the award for the most effective mobile campaign of Q4 2017.

Mar 2018
Listen to a replay of the Brand Advertisers' Guide to Digital Effectiveness

If you didn't manage to join us for one of our live webinars in January and March, then you can find a recording of the On Device Guide to Digital Effectiveness below.

Mar 2018
Low awareness FMCG brands benefit from greater digital brand impact. How are you benchmarking campaign success?

Digital campaigns for FMCG brands with a relatively low share of consumer awareness (for example low market share brands or new product launches), on average tend to drive larger brand metric improvements than campaigns for better known brands.

Feb 2018
Digital FMCG campaigns prove their value with a return on brand impact of £4.28

An analysis of the top performing FMCG campaigns in On Device Research’s digital ad effectiveness database has shown that on average, for every £1 spent on digital media, a potential return of £4.28 in product sales is generated. Return on Brand Impact (ROBI) metrics are essential to optimizing brand effectiveness and will be discussed in the Brand Advertisers’ Guide to Digital Effectiveness web conference on the 6 March at 15:00 GMT.

Jan 2018
Download the Brand Advertisers' Guide to Digital Effectiveness

Digital marketing budgets are under more scrutiny that ever, yet at the same time digital platforms have never offered a greater variety of opportunities to engage with your target audience and customers.

Independent measurement remains fundamental to realising the digital opportunity, enabling brands to optimise performance throughout the planning cycle, and focus on true long term measures of success such as brand health and ROI. Measuring the Return on Brand Impact (ROBI) is essential to digital success.

Dec 2017
Geo-targeted campaigns drive long term brand health

An analysis of 66 geo-targeted campaigns by On Device Research has revealed that they do more than simply drive store footfall and outperform the industry average for both brand consideration and purchase intent.

Mobile trends
Nov 2017
Location Sciences and On Device Research partner to deliver the UK’s most accurate online to offline attribution product

The partnership means brands and agencies can measure media effectiveness and store visit uplift down to 1 metre accuracy level

21 November 2017; London: Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before.

Mobile research news
Nov 2017
What is effectiveness?

With the Effective Mobile Marketing Awards Ceremony taking place in London this evening, Alistair Hill, CEO of On Device Research considers what effectiveness is, and what it isn't.

Brands advertise to make money. There is little doubt in this fact. When stripped of the complexities involved in strategic media plans and award winning creative, one simple truth remains: brands invest in advertising to make a positive impact on their bottom line.

While this is the purest measure of effectiveness, analysing results in terms of sales impact is often easier said than done. There is a considerable time lag between an ad campaign and its success (or lack off) being realised. Digital marketers need therefore to look for precursors of effectiveness: metrics that correlate with, and give an early indication of sales, to gain a faster read on the effectiveness of campaigns.

Nov 2017
GroundTruth’s Visa campaign wins award for most effective mobile ad of Q3 2017

On Device Research has today revealed that GroundTruth (formerly xAd) has won the award for the most effective mobile campaign of Q3 2017 for its work on Visa’s Cross Border campaign.

The award is assessed by analysing the quarterly rankings of mobile ads tested by ODR to establish which campaigns have been most successful at shifting five key brand metrics. The Visa Cross Border campaign (booked by Starcom)deployed GroundTruth’s innovative approach to first party location data to target a group of millennial travellers with a range of high impact formats.