Historical Blog Posts

All of our blog posts - in date order

Apr 2012
8 best practice principles for creating a successful mobile survey

In just over a year, we have delivered one million surveys across 53 countries. To mark the milestone, we’ve analysed our data and put together a mobile research bible, with best practice principles for creating a successful mobile survey.

Crowd in the night. One million surveys in 53 countries.
Apr 2012
Out of home communication drives customer behaviour across path to purchase

Recently we helped Outdoor Media Center to conduct detailed research to better understand 4 stages in the purchase journey. Although all media channels play an important role, outdoor is the most powerful driver of behaviour - especially in the buying phase.

Mar 2012
Mobile advertising skyrockets 157% to £203.2m in 2011

With 5.9bn global mobile subscribers and an ever-increasing demand for web-enabled devices, the mobile has become a powerful advertising tool for brands. According to research by IAB mobile ad spend increased 157% in 2011 to a record £203.2m.

Mar 2012
Mobile now accounts for more of a consumer's time than TV

On any given day, mobile web users spend 27% of their media time on mobile, 22% on TV and 32% online. Availability, ease of use and privacy are the top three driving factors to be on mobile.

mobile devices used-through-day
Mar 2012
Will the PC cease to exist as the world’s developing markets turn mobile-only?

By the end of 2012 the number of mobile-connected devices will exceed the number of people on Earth. The revolution brings with it a new generation of mobile-only Internet users, who only access the internet through web enabled mobile devices.

old chinese woman washing
Feb 2012
Can mobile save the high street from its online competition

The retail high stret is facing tough times - our research shows that 60% of respondents use their mobiles in-store to research products and prices before purchasing. How does it affect their decisions, how can stores interact with same consumers via their mobiles?

Aug 2011
30% of mobile internet users browse whilst watching TV

In our third free quarterly global consumer data report, (which we uniquely collect from respondents via their mobile phones) we sought to understand how consumers use the mobile web in conjunction with other media.

Young man using mobile on couch, watching TV
Apr 2011
Frequent mobile internet users love their mobile operator

The more people use the mobile internet, the more they love their mobile operator. The research shows that frequent mobile internet users are more satisfied with their mobile operator, compared to those who only occasionally use the internet on their mobile phone.

Mar 2011
New internet audience emerges in developing countries

. . . .and in the UK/US

Recent research which we was conducted directly on the mobile internet, has revealed a new internet audience. More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.

Mobile only internet users in emerging markets
Feb 2011
The "mobile only" internet generation

Each quarter On Device Research will release a free metrics report, summarising the highlights of recent client studies. The first one is titled: "The "mobile only" internet generation" and analyses a new breed of internet browser - people who use the mobile internet but not the desktop internet.