It's that time of year! Analysys Mason have released this years report for their multi-year, multi-country Connected Consumer Survey. Working with On Device Research as well as an online research company, Analysys Mason covers 15 countries in total. Using our mobile panels, we covered the emerging markets in Asia, Middle East and Africa. The comprehensive study focuses on telecoms habits, device ownership, relationship with telecoms providers, and the use of digital economy services.
Embedded below is the headline white paper published by Analysys Mason which covers some of the key findings of the study.
Our favourite findings from the study looked at device ownership. Did you know that in markets like Indonesia, Qatar and Saudi Arabia - nearly 1 in 2 are mobile-only when accessing the internet? This is a stark difference to countries such as the USA, UK and Spain where 50% are likely to own a phone, tablet and laptop.
Or did you know that on average Apple users will spend more time using each device, 2.43 per day compared to someone using a Samsung device who will spend 2.03 hrs per device every day.
For further information, Analysys Mason have released 8 comprehensive reports covering each of the key topics and regions - found here.