Until now accessing these markets has been a significant challenge due to low PC penetration rates, fragmented infrastructures and highly diverse, rural populations. This has resulted in costly face to face approaches needing to be adopted.
The rise of the mobile phone overcomes a lot of these issues, but the mobile internet in Africa is not that same as in developed markets with many consumers using ultra low cost android smartphones or relying on feature phones to access the internet, often on 2G networks.
On Device Opinions was developed to overcome all these issues. Our unique mobile optimised survey platform provides the better customer experience, it has over 15 times faster page loads than the standard survey tools. This, coupled with our sampling approach that accesses both our 3.5m global mobile panel as well as our unique dynamic sampling technique that allows us to source new, fresh respondents enables marketer's unrivalled access to their consumers in these key markets of growth.
By combining our dynamic sampling capabilities with our 3.5 million person global mobile panel we gets answers to business questions at a quality, speed and cost previously unthinkable: