Need to gain accurate, timely and affordable consumer insights in the world's most challenging and fastest growing markets?

Until now accessing these markets has been a significant challenge due to low PC penetration rates, fragmented infrastructures and highly diverse, rural populations. This has resulted in costly face to face approaches needing to be adopted.

Mobile surveys

The mobile experts, 6 year's experience, 35 million mobile surveys, 92 markets covered

The rise of the mobile phone overcomes a lot of these issues, but the mobile internet in Africa is not that same as in developed markets with many consumers using ultra low cost android smartphones or relying on feature phones to access the internet, often on 2G networks.

On Device Opinions was developed to overcome all these issues. Our unique mobile optimised survey platform provides the better customer experience, it has over 15 times faster page loads than the standard survey tools. This, coupled with our sampling approach that accesses both our 3.5m global mobile panel as well as our unique dynamic sampling technique that allows us to source new, fresh respondents enables marketer's unrivalled access to their consumers in these key markets of growth.

On Device’s Africa Mobile Surveys give the following benefits:

  • Reach – data is representative of the 16-44 year olds for both urban and rural populations across 16 African markets via both smartphone and feature phone.
  • Data quality – mobile's ability to reach low and high income groups in Africa plus the capability for automatic data cleaning means better data accuracy compared to face-to-face surveys.
  • Speed – data in days rather than weeks or months
  • Cost – no need to hire an army of face-to-face interviewers

Markets covered in Africa:

Cameroon Malawi Tanzania
Ethiopia Mozambique Uganda
Ghana Nigeria Zambia
Ivory Coast Senegal Zimbabwe
Kenya South Africa

How We Do It

By combining our dynamic sampling capabilities with our 3.5 million person global mobile panel we gets answers to business questions at a quality, speed and cost previously unthinkable:

How mobile surveys work

1. Dynamic Sampling and Mobile Panel selected for the appropriate project.
2. Survey in mobile browser. Works on any connected device, no apps to download.
3. Automatic data cleaning
4. Results & insight delivered via interactive dashboards, data tables or presentation

Survey respondents can be targeted by:

  • Demographics (age, gender, income)
  • Life stage
  • Product & brand usage
  • Device, manufacturer & OS (iOS, Android, etc)
  • Mobile operator
  • Time & location (time of day, day of week)
  • Regions within emerging markets