It’s obvious really. The world is connected. The world is mobile. Most people carry a revolutionary research device – and they take it everywhere they go.
On Device Research turns mobile phones into mobile diaries, so respondents can instantly record their reactions and responses to your brand communications, the very moment they encounter them.
By collecting data on all consumer brand encounters, such as TV, out of home and radio, as well as small subtle brand encounters (like word-of-mouth) we offer you a holistic view of your performance. Our approach helps you isolate the effects of individual brand touchpoints on people’s feelings and actions.
Mobile is a powerful adaptable research tool, offering a number of compelling benefits, including:
Our communications effectiveness research is highly flexible and adaptable to your needs. Features include:
"Primesight have worked very successfully with On Device Research to create a better method of capturing audience response to Poster campaigns.
The level of data and insight captured has allowed our clients to analyse attitudinal and encounter response with reference to each creative design used"
Mungo Knott -Insight Director @ Primesight